Help center · SEO

Are FAQ pages good for SEO?

Short answer: a FAQ page can help, but not the way it used to. The special FAQ results in Google are mostly gone. What still works is answering real questions clearly, on pages people can find.

What changed in 2023

For a few years, adding FAQ markup (FAQPage structured data) to a page could make Google show your questions as drop-downs under the result. A lot of sites did it for the extra space.

In August 2023 Google limited these FAQ results to well-known, authoritative government and health websites. For everyone else they no longer show regularly. The markup doesn't hurt, and Google says you don't need to remove it. It just won't give you the extra space.

So does a FAQ still help?

Yes, when it answers questions people actually search for. Someone types “can I cancel [product] anytime” and your page answers exactly that. Google can match the question to your answer even without special markup.

It doesn't help when the FAQ is a long page of vague questions nobody asks, or the same text copied from other pages on your site.

One FAQ page or separate articles?

For search, separate pages usually win. A page titled “How to cancel your subscription” is a much clearer match for that search than a FAQ with 40 questions. Each article can have its own title, description and link.

A FAQ page still makes sense for short pre-sale questions, near your pricing. There it's mostly for visitors, not for Google. FAQ vs knowledge base goes through the difference.

How to write FAQs that get found

• Use real questions. Take them from support emails, sales calls and your contact form, in the customer's words.
• Make the question the heading. “Can I use my own domain?” beats “Domains.”
• Answer in the first sentence. “Yes, on the Pro plan.” Then add details.
• Link to the full article when the answer needs steps.
• Keep answers current. A wrong answer that ranks is worse than no answer.

What about AI answers?

Search engines and AI assistants increasingly quote short, direct answers. A clear question followed by a clear answer is easy to quote. That's not a trick, it's just good writing, and it helps people too.

MvpKit puts every help article on its own page, with its own title, description and canonical link. Each project's help page also has a sitemap, so search engines can find all your articles. You can still write a short “Common questions” article if you want a classic FAQ.