Help center · How-to

What to put on a FAQ page (with 30 example questions)

A good FAQ answers the questions people have before they decide. Not the questions you wish they'd ask. Here's how to pick them, and a list to start from.

Start with real questions

The best FAQ questions come from people. Look at:

• Emails and contact messages from the last few months.
• Questions people asked on calls, in comments or in direct messages.
• The step in your signup where testers paused or asked “wait, what?”

If a question came up twice, it's a candidate. If it came up five times, it goes near the top.

No users yet? Think about what stops someone from signing up: price, trust, effort, and “will this work for me?”

Write answers the way you'd say them

Start with the answer, not the background. “Yes, you can cancel any time from Settings → Billing.” Then add a sentence or two of detail if it's needed.

Keep each answer short. If it needs steps or screenshots, write a help article and link to it from the FAQ. A FAQ that scrolls forever is hard to use. Here's when to switch.

Skip fake questions like “Why is [Product] the best choice?” Nobody asks that. Readers notice, and it makes the real answers look like ads too.

30 example questions for a software product

Pick the ones you can answer honestly, and reword them the way your customers talk.

Price and plans

1. Is there a free plan or a free trial?
2. Do I need a credit card to start?
3. What happens when the trial ends?
4. Can I change my plan later?
5. Can I cancel any time? What happens to my data?
6. Do you offer refunds?
7. Do prices include tax or VAT?
8. Can I pay yearly, or by invoice?
9. Do you have discounts for students or non-profits?

Fit and trust

10. Who is this for? (And who is it not for?)
11. Does it work on my phone?
12. Does it work with [a tool they already use]?
13. Who is behind the product?
14. Where is my data stored, and who can see it?
15. Can I export my data if I leave?
16. Is the product still being worked on?

Getting started

17. Can I try it without signing up?
18. How long does setup take?
19. Do I need to install anything?
20. Can I import my data from [old tool]?
21. Can I invite my team? Is there a limit?
22. Is there a guide for the first steps?

Support

23. How do I contact you?
24. How fast do you reply?
25. What should I do if I find a bug?
26. Can I suggest a feature?

Account

27. How do I change my email or password?
28. What if I forget my password?
29. Can I have more than one workspace?
30. How do I delete my account?

Where to put the FAQ

Pre-sale questions about price, trial and refunds work best on or near the pricing page, right where people decide. Questions about using the product belong in your help center, close to the articles. You don't need one giant FAQ for everything.

Keep it current

An old FAQ is worse than none. If your trial changes from 14 days to 7 and the FAQ still says 14, people feel tricked. When you change prices, plans or a main feature, check the FAQ the same day.

On MVPKit, your help page can hold a short “Common questions” article next to your full help articles, with a contact form for anything the FAQ misses. Our own pricing page ends with a small FAQ, if you want an example.