The field notes
Real questions, plain answers.
You don't need a support department to make your product easier to use. Start with the question someone asked you this week, then build from there.
Help center & FAQ
How to start a help center for your SaaSWhat to write first when you have ten customers, not ten thousand.FAQ page vs knowledge base: which do you need?Pick the format that matches the questions you actually get.What to put on a FAQ page (with 30 example questions)How to pick the questions, plus 30 examples for software.Help center vs knowledge base: is there a difference?Two words for nearly the same thing, and the one difference that matters.Knowledge base vs documentation: what goes where?Answers for people who are stuck vs reference for people who are learning.How to write help articles people actually readTitles, first lines and steps that get people unstuck.A simple help article template you can copyA copy-and-paste shape for any help article, with an example.How to organize help articles without building a mazeKeep a growing help center easy to browse without overthinking it.Are FAQ pages good for SEO?What changed in 2023, and when a FAQ still helps you get found.
Contact forms
Contact form or support email for your SaaS?Where should the first customer question land?How to add a contact form to your product websiteA simple setup, plus the small details people tend to miss.How to add a contact form to a static websiteFive ways to receive messages when your site is just files.What fields should a contact form have?Usually two. Here is how to decide on anything more.How to stop contact form spam without a CAPTCHAHoneypots, time checks and rate limits instead of puzzles.Formspree alternatives: free plans, prices and limitsOther ways to get form messages, from free email relays to your own backend.
Before launch
Waitlist or newsletter before your product launches?Two different promises to people who give you an email address.How to make a waitlist landing page people actually joinHeadline, promise, one field. What makes people join.Waitlist confirmation email: what to writeThree short emails you can copy, with subject lines.How to find beta testers for a new appWhere to find your first ten testers and how to ask them.How to get your first usersWhere the first users of a new software product actually come from.
Feedback & ideas
How to handle feature requests without a heavy processCollect, sort and answer requests without a heavy process.Do you need a feature voting board?What votes tell you, and where they mislead you.Should your product have a public roadmap?The pros, the risks, and a lighter Now / Next / Later version.Canny alternatives, with prices and limitsSimpler and cheaper ways to collect feature requests and votes.How to write a changelog people readA short, regular “what's new” that customers actually read.